OptimalResume.com becomes ThinkOptimal

Durham, N.C., December 26, 2012

Building on success and affirming its primary mission

OptimalResume.com, a leading provider of career solution tools, today announced that the company would change its corporate name to ThinkOptimal to reflect its expanding product line. "We are extremely proud of the success that we have earned in serving the needs of career service offices at over 500 higher education institutions. And we remain fully committed to continuing to meet the evolving needs of those institutions" noted Mark McNasby, ThinkOptimal's CEO. "But our product portfolio has grown from a single Resume Builder to a full suite of powerful career tools that complement all phases of the job search process. We believe that our corporate name should reflect the breadth and depth of these award-winning offerings. In addition, we see new opportunities in adjacent markets to help job seekers of all ages realize career success. Our pipeline of product innovations continues to grow as we seek to strengthen our existing client relationships. 2013 promises to be a year of significant product advances. Now is the opportune time to make this name change as we position ourselves for continued growth." Although the firm will operate under the new name of ThinkOptimal, its flagship product, OptimalResume.com, will continue to be sold to institutions under its traditional brand name and existing OptimalResume.com co-branded websites will continue to operate without any changes. ThinkOptimal's primary mission remains the support of career service professionals in their efforts to assist their enrollees with securing internships, full-time employment, and admission into graduate & professional schools. Career services offices face unprecedented challenges in today's current environment, and in the months ahead ThinkOptimal will be delivering new features to OptimalResume.com to assist those professionals whose primary mission is the career success of their students.

Consistent with its mission to be the premier provider of career solutions, ThinkOptimal is also launching a new service targeted at individuals under the name MyOptimalCareer. Building on the success of the firm in the institutional marketplace, MyOptimalCareer offers the industry's most comprehensive suite of tools to help individual job-seekers market themselves and manage all phases of the job-search process. MyOptimalCareer delivers in one package everything job seekers need including a Resume Builder with resume samples, a Cover Letter Builder with sample letters, an Interview Practice Module complete with interview tips and interview questions as well as advanced tools for building online work product portfolios and customized personal websites.



About ThinkOptimal

ThinkOptimal is the premier provider of innovative career technology solutions for organizations and individuals. Since 2005, we’ve helped more than 700 organizations and 2.5 million individuals achieve career success. Our core assets include solutions for resumes and cover letters, video interviewing and coaching, portfolios and professional websites, job postings and candidate screening, video resumes, introductions, and pitches, and more. Operating through OptimalResume, InterviewUp, and MyOptimalCareer, ThinkOptimal is headquartered in Cary, NC. ThinkOptimal™, InterviewUp™ MyOptimalCareer™, OptimalResume™, and OptimalResume.com™ are registered trademarks of OptimalResume.com, Inc. All rights reserved. © Copyright 2004-2016 OptimalResume.com, Inc.

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