Durham, N.C., December 26, 2012 — OptimalResume.com, a leading provider of career solution tools, today announced that the company would change its corporate name to ThinkOptimal to reflect its expanding product line. "We are extremely proud of the success that we have earned in serving the needs of career service offices at over 500 higher education institutions. And we remain fully committed to continuing to meet the evolving needs of those institutions" noted Mark McNasby, ThinkOptimal's CEO. "But our product portfolio has grown from a single Resume Builder to a full suite of powerful career tools that complement all phases of the job search process. We believe that our corporate name should reflect the breadth and depth of these award-winning offerings. In addition, we see new opportunities in adjacent markets to help job seekers of all ages realize career success. Our pipeline of product innovations continues to grow as we seek to strengthen our existing client relationships. 2013 promises to be a year of significant product advances. Now is the opportune time to make this name change as we position ourselves for continued growth."

Although the firm will operate under the new name of ThinkOptimal, its flagship product, OptimalResume.com, will continue to be sold to institutions under its traditional brand name and existing OptimalResume.com co-branded websites will continue to operate without any changes. ThinkOptimal's primary mission remains the support of career service professionals in their efforts to assist their enrollees with securing internships, full-time employment, and admission into graduate & professional schools. Career services offices face unprecedented challenges in today's current environment, and in the months ahead ThinkOptimal will be delivering new features to OptimalResume.com to assist those professionals whose primary mission is the career success of their students.

Consistent with its mission to be the premier provider of career solutions, ThinkOptimal is also launching a new service targeted at individuals under the name MyOptimalCareer. Building on the success of the firm in the institutional marketplace, MyOptimalCareer offers the industry's most comprehensive suite of tools to help individual job-seekers market themselves and manage all phases of the job-search process. MyOptimalCareer delivers in one package everything job seekers need including a Resume Builder with resume samples, a Cover Letter Builder with sample letters, an Interview Practice Module complete with interview tips and interview questions as well as advanced tools for building online work product portfolios and customized personal websites.

About ThinkOptimal

ThinkOptimal is nationally recognized as a leading provider of online career services. Its flagship product, OptimalResume.com, delivers innovative tools to leading educational institutions to assist them in preparing their enrollees for career advancement. Selected as a Top Career Tool in the U.S. Department of Labor's Tools for America' Job Seekers Challenge, OptimalResume.com is installed at over 500 institutions and used by 1.5 million individuals. Founded in 2005 and headquartered in Durham, North Carolina, ThinkOptimal has quickly established itself as the leader in productivity applications for job seekers in the United States and Canada.

Durham, N.C., January 29, 2013 — ThinkOptimal today announced the launch of MyOptimalCareer, the industry's most comprehensive suite of tools to help individual job-seekers market themselves and manage all phases of the job-search process. MyOptimalCareer delivers in one package everything job seekers need including a Resume Builder with resume samples, a Cover Letter Builder with sample letters, an Interview Practice Module complete with interview tips and interview questions as well as advanced tools for building online work product portfolios and customized personal websites.

"In today's job market, candidates need more than great resumes and cover letters. All too often they fail to realize that a resume is meant to get you an interview not the job. Interviewing is where you make or break the deal and the interview process has evolved into a multi-hurdle obstacles course. Job-seekers must first pass phone screenings and online digital interviews before being invited to a live, face-to-face meeting" noted Mark McNasby, ThinkOptimal's CEO. "This is where MyOptimalCareer gives the job candidate an edge. While our product creates quality Resumes and Cover Letters quickly and easily, we go further. We prepare you for the all-decisive interview phase of the job search process. Our InterviewCoach™ is a powerful tool that allows job seekers to practice, record, review, and refine their interview skills. When it comes to interviewing, practice makes perfect. And with the InterviewCoach™ to guide you, you'll be in a position to ace every interview type and increase your chances of getting hired."

MyOptimalCareer's InterviewCoach™ comes with four interviewer personas, flexible controls to adjust the length and format of the interview, and the ability to select from a broad range of scenarios with the option to tailor your own custom interview. It provides 4 different recording formats including voice and video recording. You can self-critique or share the output with a friend or trusted advisor for more objective feedback. "Developed in collaboration with professional career coaches with decades of experience, the InterviewCoach™ comes with over 1,000 interview questions" explained Dave McNasby, ThinkOptimal's Chief Innovation Officer. " Every question is accompanied by carefully crafted sample answers, developed by career advice professionals; these sample responses provide a reference point to help you formulate an appropriate response that reflects who you are and your unique story."

About ThinkOptimal


ThinkOptimal is nationally recognized as a leading provider of online career services. Its flagship product, OptimalResume.com, delivers innovative tools to leading educational institutions to assist them in preparing their enrollees for career advancement. Selected as a Top Career Tool in the U.S. Department of Labor's Tools for America' Job Seekers Challenge, OptimalResume.com is installed at over 500 institutions and used by 1.5 million individuals. Founded in 2005 and headquartered in Durham, North Carolina, ThinkOptimal has quickly established itself as the leader in productivity applications for job seekers in the United States and Canada.